Alarko Carrier is Selected the Industry’s Most Prestigious Brand

Alarko Carrier won the first place in the air-conditioning industry at “The ONE Awards for Integrated Marketing” organized this year for the second time. Marketing Türkiye and Akademetre collaborated to prepare the reputation and brand performance measurement index of companies from 36 sectors, and Alarko Carrier was selected as the company which strengthened its brand value and reputation the most in its own sector.

Alarko Carrier was represented by General Manager Önder Şahin, Hırant Kalataş, Deputy Executive VP (Industry and Trade) in charge of Marketing, and Hüdai Öztürk, Advertising and Public Relations Manager, in the awards ceremony that took place on January 8. Being stakeholders of this success, representatives of the advertising, public relations and digital communication agencies that supported the brand promotion and communication activities were also present at the awards ceremony. Giving information on the subject, Alarko Carrier General Manager Önder Şahin commented, “Alarko Carrier became the leader of the air-conditioning category in a survey held across Turkey using the criteria of brand awareness, being well-known, being trusted, being different, being recommended, being supported in commercial operations, social responsibility efforts and being appreciated for communication and advertising campaigns. This leadership entirely represents the public’s preferences and opinions; therefore, this award is very meaningful and different from the others that we have been granted to this day. Results from this survey, which has been conducted across Turkey, encourage us to produce and create even better products. I would like to thank our people who have made the Alarko Carrier brand leader of the industry, and congratulate all Alarko Carrier members who have contributed to this success.”